Privacy Policy

1. Introduction

eHelpLab ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Consumer Application Protection & Privacy Platform and related services (collectively, the "Services").

By using our Services, you consent to the data practices described in this Privacy Policy. If you do not agree with our practices, please do not use our Services.

2. Information We Collect

Personal Information

We may collect personally identifiable information that you voluntarily provide, including but not limited to:

• Name (first and last)
• Email address
• Phone number (including mobile)
• Mailing address
• Date of birth
• Company or organization name
• Communication preferences

Automatically Collected Information

When you access our Services, we may automatically collect certain information, including:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and time spent
• Referring website or source
• Click patterns and navigation paths

Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. You can control cookie settings through your browser preferences.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and maintain our Services
• To verify your identity and prevent fraud
• To send you account notifications and service updates
• To send marketing communications (with your consent)
• To respond to your inquiries and provide customer support
• To improve and optimize our Services
• To comply with legal obligations
• To protect against unauthorized access and security threats

4. Mobile Data Protection

Your mobile phone number is used exclusively for:

• Identity verification and fraud prevention
• Account notifications you have opted into
• Service updates related to your account
• Security alerts and fraud warnings
• Marketing communications only if you explicitly opt in

You have complete control over your mobile communications. You can opt out at any time by replying STOP to any message or by contacting us directly.

5. Information Sharing and Disclosure

We may share your information in the following circumstances:

Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as SMS delivery, hosting, analytics, and customer support. These providers are contractually obligated to protect your information and use it only for the purposes we specify.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities, including subpoenas, court orders, or government regulations.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

6. Data Security

We implement industry-standard security measures to protect your personal information, including:

• Encryption of data in transit and at rest
• Secure socket layer (SSL) technology
• Regular security assessments and audits
• Access controls and authentication measures
• Employee training on data protection

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to maintaining the highest practical standards.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it.

8. Your Rights and Choices

Access and Correction

You have the right to access the personal information we hold about you and to request corrections to any inaccurate information.

Deletion

You may request deletion of your personal information, subject to certain legal exceptions.

Opt-Out of Communications

You can opt out of marketing communications at any time by:

• Replying STOP to any text message
• Clicking the unsubscribe link in emails
• Contacting us directly at info@ehelplab.com

Do Not Track

Some browsers have a "Do Not Track" feature. We currently do not respond to Do Not Track signals, but you can manage your cookie preferences through your browser settings.

9. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You can request information about the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You can request that we delete your personal information, subject to certain exceptions.
• Right to Opt-Out: You can opt out of the sale of your personal information. However, as stated above, eHelpLab does NOT sell your personal information, including mobile data.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise your California privacy rights, please contact us at info@ehelplab.com. We may need to verify your identity before processing your request.

10. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately and we will take steps to delete such information.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our Services, you consent to such transfers.

12. Third-Party Links

Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our Services after such changes constitutes your acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

For privacy-related requests, please include "Privacy Request" in the subject line of your email. We will respond to your request within 30 days.